What's in a Name?

Most recently, Shefik was Technical Producer at TIME magazine and its site TIME.com. Prior to that position, he conducted assignment work at companies, such as Coca-Cola Enterprises, FUJIFILM North America Corporation and Bear Stearns.

After leading and aiding in national publicity campaigns for a multitude of multi-platinum recording artists and record company executives, such as Dionne Warwick, The Isley Brothers, Nona Hendryx, Dru Hill, and Luke, Shefik established his New York-based entertainment company, Knight Entities, Inc., in 1997.

A mere two years later, Shefik was inducted into the 1999 edition of International Who's Who of Entrepreneurs, which reached a worldwide audience in an endeavor to recognize highly accomplished executives and professionals for their outstanding professional and civic achievements.

According to Kabalarian philosophy, as prescribed by The Society of Kabalarians of Canada, "the first name of Shefik creates a desire for change and varied experiences in order to avoid monotony."